Competitive & Market Intelligence

The gap

Market and competitor insight arrived ad hoc — scattered across news, filings and one-off research requests. Teams spent their time gathering information instead of acting on it.

Competitive intelligence for Consumer Banking

Championed the product from scratch. Ran stakeholder discovery to learn which competitor signals were actually actionable, translated that into requirements and delivery priorities, and shipped a monitoring tool that gives Consumer Banking strategy and business teams a structured, ongoing view of competitor activity.

News ingestion

Built the pipeline underneath it: continuously ingesting news, then filtering, de-duplicating and tagging it to companies and themes so the right stories reach the right teams, instead of everyone searching for themselves.

Company profiles for Corporate Development

Used GenAI to assemble company profiles from ingested news and data sources, giving Corporate Development a consistent, up-to-date starting point for evaluating companies instead of building every profile by hand.

Outcome

One connected intelligence layer serving several teams: strategy and business teams track competitors continuously, and Corporate Development starts every evaluation from a ready-made profile.