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At Affine · Jewellery e-commerce
Marketing Analytics & Personalisation
Propensity, recommendations and customer-value segmentation wired into campaigns.
~$0.5M marketing lift
Starting point
Mapped the customer journey with the marketing team to find where targeting precision was weakest.
What we built
A propensity-to-purchase model, a product recommendation engine and a customer-value segmentation model, all integrated into campaign execution.
Impact
Tailored strategies for high-value tiers increased marketing lift by around $0.5M, and a structured feedback loop kept recommendations improving campaign after campaign.
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